Sighted

At Sighted, we are passionate about technology. We developed our platform to help drivers earn a secondary income, whilst enabling businesses to advertise their products and services in a cost-effective way.

Out-of-home (OOH) advertising media such as fixed or mobile billboards is increasingly recognised as an effective way to deliver a message to mass audiences. One of the largest growth areas in outdoor mobile advertising is on vehicles such as purpose-built scooters and truck mounted mobile billboards.

Sighted is a technology platform designed to supply the OOH advertising industry with low-cost mobile advertising medium, at a fraction of the cost of operating a scooter or truck mounted advertisements, while maintaining the geographical targeting advantages this advertising channel is known for.

Sighted provides advertisers with access to advertising space on a fleet of GPS monitored vehicles which can be partially or fully wrapped in eye-catching advertisements, providing geographical targeting in locations where the targeted demographic is likely to be. In return, for driving a branded vehicle, the driver earns a secondary income that could offset up to 50% of their running costs.